Fork Media ropes in Pandurang Nayak as its CTO

Fork Media, India’s largest premium audience network, has announced the appointment of Pandurang Nayak as its Chief Technology Officer. With 16 years of experience in the internet and mobile industry, Pandurang will be responsible for strategizing and implementing the roadmap for several products in India and the GCC region including Brand Press, the native advertising platform and Impulse, the image recognition and monetisation platform.

Speaking on the appointment, Samar Verma, CEO and Co- Founder, Fork Media said, “We are extremely delighted to welcome Pandurang to the Fork Media family. Pandurang brings with him immense experience and expertise in the technology domain and will be ideal to spear-head our initiatives. With his ability to think product end-to-end, we are sure that he will be instrumental in driving growth both in India and international markets.”

Pandurang Nayak, a seasoned technology specialist has a successful track record in strategizing new product developments and business planning during his leadership roles in large organizations including Cognizant, Microsoft and Times Internet. Previously, Pandurang has led the charge to deliver a large-scale premium video offering to end-users across the world as the Business Head at BoxTV, a Times Internet company. 

Commenting on his latest endeavour, Pandurang Nayak said, “I am happy to be a part of Fork Media and work with a team that is renowned for consistently delivering value to some of India’s largest media publishers and brands. I look forward to custom building new and innovative products for both India and other international markets.”

The appointment of Pandurang Nayak comes at a crucial juncture in Fork Media’a growth strategy which will focus on expansion to emerging digital markets including Singapore and Indonesia. Since the launch of its Dubai operations in November last year, Fork Media has already