Gc signed as official time partner for 'Shaadi Ke Side Effects'

Known for its contemporary and ‘Smart Luxury’ watches, Gc signs up as the official timekeeper of the movie Shaadi Ke Side effects. A modern day romantic comedy, it depicts the emotional trials and tribulations that accompany an Indian couple’s life after marriage.

Gc is a brand with a commitment to provide Swiss Made statement luxury watches to fashionable men and women of today with strong individualist beliefs. Gc watches have a stylish and contemporary design like no other and are designed keeping in mind the ambitious young achievers. The brand has paired up with Shaadi Ke Side Effects as it too depicts the strong character of ambitious individuals with contemporary ideologies, which are a true manifestation of what Gc stands for.

Shaadi Ke Side/Effects and stars in principal roles, Farhan Akhtar and Vidya Balan. They are joined by a stellar ensemble cast of one of Bollywood’s most successful 

The iconic characters, Sid and Trisha, come to life in the sequel, now as husband and wife. Sid having beaten his fear of marriage and Trisha having finally gotten around to saying her vows the third time round. Now they must address themselves to the impossible task of coping with each other’s fantasies and realities. Will they succeed? Only Shaadi Ke Side/Effects will tell.

The hottest stars of 2013, Farhan Akhtar after Zindagi Na Milegi Dobara and the star of Bhaag Milkha Bhaag and Vidya Balan after The Dirty Picture and Kahaani come together for the first time on screen. This delightful and intimate romantic comedy, shot in Mumbai and Australia, peeks into the life of the newly married Sid and Trisha, each fighting for space in their marriage.Shaadi Ke Side/Effects is a witty, sexy, hilarious comedy that will warm your hearts and to all you newly- weds, it’s time to pick a side again in the war of Mars versus Venus!

Commenting on the association, CEO of AP Group, Ivana Perovic says, “We are happy to present Gc watches as the Official Time Partner of Shaadi Ke Side Effects. The movie is a very true and amusing portrayal of what difficulties couples endure after marriage. Gc completely relates with characters that are based on the passionate and ambitious young professionals. It is a pleasure to have Gc watches on the wrists of stellar and versatile actors like Vidya Balan and Vir Das who essay the role of Trisha and Manav among the very talented cast. ’

The highly malleable actress Vidya Balan is wearing the beautiful and charismatic Gc Femme. Making a bold style statement, she also sports the B2 Class, a watch with a strong design. Vir Das wears the simple and suave Sports class XL and Sports class XXl Ceramic. With his statuesque character, Ram Kapoor wears the Gc Techno Class and the Gc-3 Chrono watches, which have a new age design and colour combinations. The petit, feminine and beauty evoking, Gc Mini Chic and Diver Chic is delicately cast on the wrist of the elegant Gautami Kapoor.

Ishita Pritish Nandy, Chief Brand Strategist at Pritish Nandy Communications, who worked with the team of GC Watches to strike the collaboration between Shaadi Ke Side/Effects and GC Watches says “It has been an absolute pleasure to have GC Watches on board Shaadi Ke Side/Effects. GC Watches are sharp in design. They struck the perfect stylish balance with Vidya’s indo-western style in the film. This apart, the youthfulness of the brand’s watches were a perfect match for Vir Das’ crazily funny character of Manav and they also matched the SoBo chicness of Ram and Gautami Kapoor’s characters in the film. This is the strength of working with GC Watches; they have a watch for every mood, character and style. For us, this was therefore a fabulous partnership.”

Alpana Mishra, CEO Balaji, “We are very happy to associate with GC Watches. Innovative and disruptive ways of association are always what we as Producers look for and this gave us an ideal opportunity to do the same. It’s a very good Brand Fit with the Film”