Gionee launches its first TVC in India

Technology makes us experience wonderful things in life and the ELIFE E6 takes it to a whole new experiential level. With its own research and development facility, Gionee leverages top notch engineering skills to constantly innovate and manufacture one of its kind hardware. Thus, in a marketplace saturated with every company harping upon its software features, Gionee takes the leap with hardware that excites and engages the user. Features that enable us to experience the joy of life and help us do more with less.

The TV commercial encapsulates various unique hardware features in an interesting visual story. Each of the sequences is designed to inspire Awe, Wonder and a sense of Discovery. It takes the viewer beyond reality and takes them into a surreal wonderland. Unfolding a larger than life picture. Be it the One Glass Solution, DTS Sound, 1.5 GHz Quad Core Processor, Unibody design or the never before 5MP front camera. The Elife E6 enables us to experience beyond normal, beyond the ordinary. Living much more than usual. Enjoying life to the hilt.Doing more. With less.

According to Mr.Arvind.R. Vohra, Managing Director, Syntech Technology India, the whole idea behind this launch TVC is to go and talk about the hardware supremacy of the product.  Our objective for Gionee was clearly to reach to the consumers at the national level so strategically we decided to push the phone through the hardware route. Because to enjoy the software features we need to have the right hardware to blend and give a world class experience.

The Partner & Director of Brand Curry Communication Mr.Ratno Rudra, who worked on this massive campaign, said that the creative strategy was to set up the user pay off arising out of hardware - unique life experiences that the handset promises, an empowerment that allows a sense of discovery, uninhibited. Mobile phone market is witnessing high –decibel advertising where every brand is trying to outshout the next one with new promises and different value propositions. We attempted a freshness in execution strategy away from the cluster of hard working propositions and hence this communication with symbolism. Our team believed that Surreal in the world of ultra -real should stand out and make consumer notice the communication. The campaign will run for over 5 weeks to begin with.

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising