Godrej Group consolidates PR mandate with Adfactors

The USD 4.5 billion Godrej Group has awarded its public relations mandate to Adfactors PR, India’s largest PR firm, through a multi-consultancy pitch process.

The responsibilities involve enhancing the Godrej Group’s corporate reputation and PR across  its business entities namely, Godrej Industries Limited, Godrej Consumer Products Limited, Godrej Properties Limited, Godrej Nature’s Basket, Godrej Appliances, Godrej Agrovet, Godrej Locking Solutions and Systems, Godrej Security Solutions, Godrej Interio and all the B2B SBU’s under Godrej and Boyce.

Tanya Dubash, Chief Brand Officer, Godrej Group, said, “This is an important milestone in our communications journey. In line with our 2020 vision, we have laid down a significant foundation for growth across our businesses. I firmly believe PR and communications have a critical role to play in shaping an appropriate stakeholder perception that is conducive for us to achieve our business objectives. Adfactors PR’s ability to service large conglomerates, research orientation and diverse capabilities within the PR field was noteworthy and I look forward to some brilliant work together, going forward.”

Sujit Patil, Vice President and Head Corporate Communications, Godrej Industries Limited and Associate Companies said, “Adfactors PR was selected through a robust multi-level, multi-consultancy pitch involving seven large firms. The selection panel drawn from across the Godrej businesses appreciated the firm’s understanding of our Group’s corporate reputation and PR needs. On the operations front, we were particularly impressed with the innovative servicing team structure recommended by Adfactors PR that includes specialists in account planning, research, analytics, as well as a national media relations coordinator. I feel this will ensure that our PR is more strategic and impactful.”

He further added, “On behalf of the group, I would also like to take this opportunity to thank Perfect Relations and many other PR consultancies who have helped shape the Godrej narrative over the past many years.”

Madan Bahal, Co-founder and Managing Director of Adfactors PR, said, “It is our privilege to work with a highly respected Indian conglomerate such as Godrej. Through its diverse offerings, the Group touches the lives of 600 million Indians every day and thereby presents unique communication opportunities. We are confident that we will deliver on the trust placed in us.”