Hamilton launches its all new advertising campaign

O&M Advertising - Mumbai has launched their first ever brand campaign for Hamilton Housewares for their flagship brand Milton.

The brand name Milton doesn’t need an introduction. Every Milton product is a reflection of its philosophy of solving life’s problems through thoughtful innovations. Innovations that are built on intuition. 

Ajay Vaghani - Managing Director, Hamilton Housewares Pvt. Ltd.: It’s a campaign that brings out the unsaid from the customers point of view and reflects on what the brands true inspiration is. This is the DNA of the brand and the company.

Milton’s audience is the intuitive Indian woman who anticipates her family’s unspoken needs and goes about solving them. The brand offers thoughtful innovations to help her effortlessly navigate the everyday chores. For example, the ‘Oil separator pickle jar’ that helps her family enjoy the pickle without the excess oil or the ‘Crisp Casserole’ that keeps the roti’s moist-free and warm for longer.

Navin Talreja - President, Mumbai & Kolkata, O&M Advertising – Mumbai: Milton communication development has been a fabulous journey of discovery and delight as we have been continuously introduced to their innovative products. Our job was easy. All we had to do was communicate these WOW innovations and get consumers to love them as much as we did.

Our campaign therefore focuses on these innovations and how they make a modern woman’s life easier. As part of the campaign we developed 5 films demonstrating one innovation each that lands on the brand’s key message of Kuch Naya Sochte Hain.

Mahesh Gharat & Azazul Haque - Group Creative Directors, O&M Advertising – Mumbai: The idea was to portray the intuitiveness of the woman and the innovation of the brand through sweet, relatable stories. And to crack a unique treatment that helps in storytelling and becomes a signature style for Milton. So we thought of the voice of woman preempting what happens next in the story. It sounds fresh and charming.

The campaign is scheduled for broadcast with effect from 1st February 2015 to March 2015.

CREDITS

National Creative Director : Rajiv Rao
President, Mumbai & Kolkata : Navin Talreja
Group Creative Directors : Azazul Haque, Mahesh Gharat
Creative Team: Sushil Chintak, Anshu Sharma, Abhay Manachekar, Prasad Gurav, Adwait Kulkarni, Alisha Sharma, Hemal Sirsikar
Planning: Kawal Shoor, Aniruddha Khandekar, Dilip Garga
Account Management : Shivali Nair, Puneet Dewli, Nicole Miranda

Production House: Curious Productions
Director : Vivek Kakkad
Producer : Shahzad Bhagwagar