Hathway associates with Sania Mirza

Hathway associates with the World Tennis Champion Sania Mirza to roll out Ultra-high speed Broadband Network
 
Hathway, one of India’s largest Cable and Broadband Company  has rolled  out their Docsis 3.0 network in India, that provides ultra-high speed internet connectivity of  50 mbps. The predominant technology that rules the Broadband market in countries like USA, Korea and Europe is now in India for the first time. In a way to reinforce the attributes of the new ultra high speed technology, Hathway has roped in the dynamic sports star Sania Mirza as its brand ambassador who is better known for speed, agility and as an icon who appeals most to the new age India.
 
Sharing his vision on the potential of Docsis 3.0 network in the country, Jagdish Kumar – MD & CEO of Hathway said, “We are extremely proud to associate with Sania Mirza, the Indian sports icon as she perfectly illustrates the attributes of the new Docsis 3.0 platform–speed , consistency and high- performance . Hathway has aligned with one of the major visions of the Indian government to develop  digital infrastructure in the country that will boost productivity in all sectors. In a way to contribute towards this big vision and to provide better user experience, we at Hathway have launched the Docsis 3.0 service that will provide users – fast internet upto  50 mbps speed. With the impending data consumption explosion in India, Hathway’s high-speed internet service is a game changer in India. It is vital to have a disruption free service at affordable prices. Docsis 3.0 will create a revolution in the market. We shall continue to invest in expanding the high speed broadband network and deliver plans with lightning fast speeds that is crucial for superior consumer experiences.”
 
Commenting on the internet consumption in the country that is exploding at a fast clip, Rajan Gupta – President of Hathway said, “The digital change is not only sweeping across gen-next but also among the older generation. Today internet has come a long way, to become a household product that is synonymous with utility, functionality, fun, entertainment, knowledge and much more. With multiple high-tech gadgets being connected to the internet, the time spent on the medium is increasing at a galloping rate. The bustling e-commerce phenomenon, online shopping, social networking, online surfing, audio & video streaming, gaming,  cloud computing, all go on to emphasize the momentum and traffic internet has gathered in the recent years in India. With homemakers and grandparents adding further to this skyrocketing consumption patterns, the phenomenon of internet adoption is expected to leapfrog in the next 5 years. In such a scenario speed and cost plan has always been the constant benchmarks for choosing broadband connection. With Hathway Docsis 3.0, that provides 10 times the internet speed, we aim to democratize broadband making it accessible to all at affordable price points. The benchmark we have set in terms of our 50 Mbps speed is much comparable with the advanced broadband markets across the world. While we introduce the new network plan, we think this is the right time to establish our footprint in the internet broadband industry.”
 
With the new 50 Mbps speed, terms like “video buffering”, “slow downloads”, “less speed” will soon ride out from the internet lexicon and enable Broadband customers to watch high quality movies and Live TV shows on multiple devices like smart- TVs, PCs, laptops, tablets and mobiles.
 
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