HT Media revamps management

According to reports, HT Media has made some key changes in its management structure to be a 'digital ready' enterprise. The organisation seems to claim to have embarked on a 'Digital Now' journey and under its 'Project Butterfly'.

The changes have been announced internally mid last month. The new structure has Amit Garg as Executive Director (Digital Initiatives), Shantanu Bhanja as the first Chief Digital Officer and Rajan Bhalla as CMO. Ashu Phakey will now be responsible for the complete P&L for their Delhi business as Business Head and Vivek Khanna will be leading Strategy in Jaipur.

Garg will report to Rajiv Verma, CEO, HT Media, and provide strategic direction to various ongoing and future digital initiatives. Previously, he was Business Head, Internet & Mobile, Head, Firefly e-ventures (HT Media’s digital arm). Garg will now lead the strategy team that will guide the enterprise change from “digital first” to “digital all”, making it the company’s mission to close the knowledge gap and bring everyone on board.

On the other hand, Bhanja in his new role will keep HT Media’s various content sites; consumer and customer focussed and monetize them. Bhanja will work with marketing, IT, editorial, finance and media marketing teams and he will be responsible to build innovative revenue models for the projects that the editors of HT, Hindustan and Mint build. He will also report to Verma.

HT Media was launched in 1924. It publishes Hindustan Times (English newspaper) and Hindustan (Hindi newspaper through a subsidiary Hindustan Media Ventures Limited), and a national business newspaper, Mint. The company, in a consulting partnership with Virgin Radio, runs FM radio channel - Fever 104. Internet businesses of HT Media, incorporated under Firefly e-ventures, operate portals such as Hindustantimes.com, Livemint.com, Shine.com, Desimartini.com and www.HTCampus.com.