HTC reignites with style!

In build up to the exquisiteness, the beauty pageant – Gladrags Mrs. India 2015, today announced HTC as the title sponsor of their upcoming season. As an official sponsor, HTC will be occupying the focus of all major activities and events scheduled for this Beauty Pageant.

The wife in every home is the ‘Ghar ki Rani’, the ‘Laxmi’ and is the lady who decides on all the consumer products for the home from lifestyle products to daily requirements. This is a family oriented reality TV series based on the multi-talented, multi-tasking lives of Indian married women and their families representing how a woman has to multi-task.

Commenting on the association, Faisal Siddiqui, President South Asia HTC said, “HTC is quite enthusiastic and positive about its involvement as it is something very new for a technology player to explore. As a technology player, we think that women are an integral part of our target audience, we believe that the smart woman of today becomes smarter with the support of the smartphone; hence the association compliments this new wave. Our approach towards targeting the female audience is to bank on the various roles she plays and how she multi-tasks donning different hats. We believe our brand directly connects with the brilliance of today’s woman.”

“The HTC Gladrags Mrs. India is a reality TV series based on women who have to multi-task all the time.HTC mobiles are known for its multi-taking features which are the key attributes of all the married women. We are hopeful of having a great season with this wonderful association,” said, Maureen Wadia, President of Gladrags Beauty Pageants and Editor of Gladrags Magazine.

The Pageant is scheduled to take place in March starting with the selection process on February 21st and 28th in Delhi & Mumbai respectively.