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SSK Group has roped in IBD India, a Percept Hakuhodo Company to handle the brand communication for their brand ‘SSK LED Lights’. The estimated communication budget is between Rs.55 – 60 crores. Partnering with IBD, Allied Media – the Media Arm of Percept Limited will be handling the media duties for the brand SSK LED Lights.
SSK Group brought SSK-LED Lights to India with an intent to exclusively manufacture and sell LED lighting solutions. The promise of LED as lighting solutions for future due to its cost, energy and environment efficiency has prompted SSK to launch this extraordinary venture.
SSK LED Lights offers a wide range of International quality LED lighting solutions, suitable for varied applications providing effective and energy efficient lighting of any environment at a fair price and superior quality. Products are manufactured in Korea and come with a 2 year warranty .LEDs represent the most significant development in Lighting since the invention of the electric light more than a century ago. Electric appliance industry has nicknamed LED technology as the fourth light, after candles, light bulbs and fluorescent lamps. This innovative lightning emits no heat, UV or infrared in the light beam. It contains no mercury, making it fully compliant with worldwide environmental legislation
Speaking on, to choosing the right agency, Govind Uttamchandani - Managing Director, SSK Group said: “IBD’s understanding of our product, it’s market and eco system backed by their consumer’s understanding made us comfortable. The creative approach that came aligned with their long term strategy sealed our choice.”
Commenting on the win Rahul Gupta - Managing Director – IBD India said “ LED Lights is a game changer in the lighting industry and we are excited about partnering with the brand.”” Establishing and anchoring SSK as a pioneer in sustainable lighting solutions that has every bit of benefit in favour of the consumer will be our first step with plenty planned ahead”, he added.
SSK Group is a Company that owns and operates diversified business activities ranging from distribution of branded mobiles, mobile accessories to offering customized services in software development, retail, agriculture and real estate.
IBD India, a Percept-Hakuhodo company, is an Integrated Brand Development Company and specializes in providing holistic solutions across the brand spectrum- from advertising, films, identity management to interactive media and other touch points. The agency work spans across categories from multi- national to home grown brands from Consumer Products to Realty, Fashion, Retail & Lifestyle to Hospitality, Banking and more.