India Radio Forum Awards: Red FM, Big FM, Radio Mirchi score big wins

India Radio Forum Awards, which aims to support and recognise quality in radio broadcast, has concluded the 11th edition of the awards. The Awards, which celebrates the very best of Indian radio, honouring outstanding programming, on-air personalities were distributed under four categories – Programming, Talent, Promotion & Marketing and Advertising.

Red FM won 13 awards across five different categories, followed by Big FM, which grabbed eight metals, while Radio Mirchi bagged six metals at the awards ceremony held on May 13, 2016 in Mumbai.

Radio Mirchi, Delhi was adjudged the Best Radio Station. The Best RJ of the Year award was won by Neelesh Misra for Big FM’s ‘Yaadon ka Idiot Box’. The title for the Best Breakfast Programme went to Red FM for its Morning No 1 show, while Red FM walked away with the Best Radio Promo award.

This year also marked Red FM’s 11th year partnering with IRF as Premium Presenting Partners. Red FM Delhi’s Bauaa was given the Best Radio Sparkler of the Year award. Red FM Pune’s Morning No.1 show was honoured as the Best Radio Program (Marathi). While Red FM Mumbai’s Morning No.1 and Suryam FM’s Blade No.1 shows walked away with the Best Breakfast Program award in Hindi and Tamil categories, respectively.

Red FM Hyderabad’s Zabardasth Masthi was recognised as Best Program (Non-Breakfast) in the Telugu category. Red FM came out shinning with four of its RJs receiving RJ of the Year awards. RJ Blade Shankar from Suryan FM Chennai, RJ Dhrumil from Red FM Rajkot, RJ Sowmya from Red FM Kochi and Red FM Pune RJ Sangram stole the limelight with RJ of the Year trophy in Tamil, Gujarati, Malayalam and Marathi categories, respectively.

Red FM Mumbai’s show ‘Special 26’, Red FM Hyderabad’s ‘Red FM Sankranthi’ and Red FM Mysore’s ‘Pani to Police’ initiative were recognided for Best Radio Promo (In-house) in Hindi, Telugu and Kannada categories. Red FM Delhi’s social initiative – ‘Himmat Ki Kimat Delhi’ – was conferred with the Best Community Service Award.

Speaking about IRF and the Excellence Awards, Nisha Narayanan, COO, Red FM, said, “It is a moment of immense pride for Team Red FM. In a constantly evolving and challenging industry scenario, being recognised for creativity, innovation and clutter breaking campaigns is an encouraging impetus. We have aggressive plans for the coming year both in programming and marketing and listeners in each of our stations can look forward to some great listening experiences.”