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CNBC Awaaz, India’s No.1 Hindi Business Channel, is launching the first ever show on advertising and marketing in the genre. This is the first time a channel has taken a step to look at the world of marketing and advertisement from the consumer’s perspective. It is an attempt to engage and connect consumers with experts from– advertising, marketing and media planning sector.
Aimed at decoding the world of advertising for the consumers, each episode will consist of various segments. The first segment will focus on the campaign of the week and the various teams behind its success – creative, marketing and media planning. The second would be the ‘Marketing Classroom’, where some of the best case studies will be analysed to guide SME’s in building their brand. This would be followed by the news of the week with the latest reports from the M&A world and issues related to the ASCI and consumer courts. All in all, the show would be a complete package on the advertising and marketing world.
Keeping in mind the focal point of the show and its primary stakeholders, the channel launched a unique contest Kya Hoga Iss
Show Ka Naam. From 9th July, 2012, consumers as well as experts from the A&M sector can suggest a suitable name for this upcoming show. show.
To participate in the contest, one can share their suggestions through the following:
- SMS : SHOW <space> Your Suggestion to 51818.
- Email : Awaaz.email@example.com
- Facebook : Logon to our Fb page www.facebook.com/CNBCAwaazIndia
The contest ends on 23rd July, 2012 and the lucky winner stands to win an iPhone 4S.