Lay's launches the Global Innovation: 'Lay's MAXX'

PepsiCo India announced the launch of a premium innovation under its flagship potato chip brand Lay's: Lay’s MAXX. Lay’s Maxx is a global innovation from Lay’s and is present across markets such as Europe, USA, and Middle East.  Lay’s MAXX is now all set to make a foray into India with its international and premium taste experience. It is a uniquely differentiated potato chip which promises Maxx Crunch and Maxx taste to its core targeted audience of young males.

Lay’s Maxx with its deep ridges, loud crunch and intense flavors is offering a powerful and intense taste experience, to enjoy an evening out with buddies.  The product is available in two intense flavors –Sizzling Barbecue & Macho Chilli at two price points of Rs.15 & Rs.30 each.

Talking about Lay’s Maxx, Rajiv Mathrani, Director & Category Marketing Head-Snacks, PepsiCo India said, “Lay’s MAXX is one of our most differentiated, global offerings and we are delighted to bring this to the Indian consumers. Lays MAXX offers a unique texture with deep ridges and a crunchy hard bite. The consumer experience is further enhanced with its 2 intense flavors- Macho Chilli and Sizzling Barbeque. Lay’s MAXX is sure to give the consumers a powerful and never before taste experience.”

Lay’s has tied up with Amazon.in for launching the product in a 4 pack bundle priced at Rs.120. Samir Kumar, Director Category Management, Amazon India added, “Lay’s MAXX started off with an exclusive access to Amazon and we are happy to see a very encouraging early response to the product on Amazon.in. It has been our constant endeavor to offer our customers unique and innovative products and our association with Lay’s promises a true international taste experience.”

Lay’s Maxx is available in select retail outlets across the country from mid-March 2015. With its promise of Maxx crunch, Maxx ridges and Maxx flavors, it is the perfect snack for all evening occasions.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing