Lenskart launches new TVC on its exceptional lens manufacturing capabilities

Lenskart, India’s leading eyewear company with a unique click and mortar presence is launching a new TVC around its Robotics technology. The TVC will showcase how Lenskart is the only company in India that makes micro-precision lenses that are 3 decimal tested (3DT). Each eyeglass manufactured by Lenskart goes through 3 decimal testing (3D testing) which means that lenses by Lenskart are accurate to 3 decimal places and are made using Robotic technology that makes them error free. Lenskart’s commitment to bringing in cutting edge technology fuels the company’s vision of solving India’s eye care problem.

Focused on the new age, evolved and informed consumer who wants to opt high quality, sturdy and yet stylish eyewear products, this new advertisement communicates the ideology behind Lenskart’s lenses manufacturing process. Through the TVC Lenskart wants to educate consumers that it makes micro-precision lenses through robotic machines that use German technologies leaving no room for human error. There are essentially three situations highlighted in this advertisement that are encountered by any lens manufacturer while making lenses manually: Incorrect diameter of the lens cut, power errors, and manhandling of lenses. Through this TVC, Lenskart wants to reiterate to the fact that in the absence of any manual process involved in manufacturing lenses, the end products by Lenskart are 100% accurate and of high quality. The TVC has been conceptualized and created by Enormous. Ashish Khazanchi, Founder, Enormous is the brains behind this TVC.  Targeted to the top 8 metros, the TVC will be on air tomorrow on Hindi & English movie channels, youth channels, music channels and HD & Hindi News channels.

Peyush Bansal, Founder & CEO, Lenskart, said, “Lenskart is focused on revolutionizing the eyewear industry in India by providing high quality, fashionable and affordable eyewear. By bringing in latest tech innovations like 3 decimal testing using the Robotics technology, we envision to enhance consumer experience without compromising on quality. As a category, eyewear needs constant improvement in terms of quality and awareness, which is what we’re trying to do with the new TVC. Eyewear is an extremely complex category mainly due to lack of affordability, accessibility and knowledge on eye care hence there is a dire need to make the category sustainable to address the issues on eye care deficit in India, which this technology enables us to do.”

Lenskart is the only eye wear company in India to have invested in this German robotics technology which makes it possible to manufacture 3 glasses in just 50 seconds- with 100% accuracy, a number that is impossible to achieve with manual processes involved. Various robotic techniques at the manufacturing end used by Lenskart enables the company to offer eyewear at a considerable lower price without compromising on the quality and accessibility of the eyewear.