Magicbricks new TVC highlights the happiness of finding the right home

Magicbricks.com, India’s leading real estate portal launches an endearing new television commercial today.  The new commercial highlights how finding the right home brings a sense of comfort, security and happiness.

Conceptualized by RK Swamy BBDO, this TVC showcases how a small boy with the help of his little sister and father help a squirrel find a new home. The boy goes to a lot of places in the house, but the squirrel is scared and unable to adjust. At the end, the father helps the boy in finding a safe spot in a tree for the squirrel to settle in.

Sudhir Pai, CEO, Magicbricks said “Magicbricks since its inception, has been at the forefront of helping consumers across segments in realizing their real estate dreams. The new TV commercial portrays Magicbricks for what it stands for: Reliability, Trustworthy & helping consumers at every step of the way.

Ms. Manisha Rana, Marketing Head, Magicbricks commented “Our core focus is to leverage the marketing communication to build brand saliency, loyalty and leadership. Our marketing communication is based on building a strong emotional connect with our messaging and tonality. It is an integrated marketing campaign that entails a heavy media mix of TV, print, OOH and radio media vehicles.”

Ankur Suman, Creative head at RK Swamy BBDO and the man behind the TVC stated “Creating a distinct personality of a portal is a challenging task. But that’s exactly what we are endeavouring to do through this campaign - giving magicbricks a unique, loveable personality. And we are doing it through a simple but endearing story that will make people think of the brand whenever they think of searching a home.”

To maintain its pole position in the market, high decibel media campaigns and consumer centric product innovations have helped establish Magicbricks as a category leader. Magicbricks has also announced that they will be co-sponsoring the upcoming T20 International cricket tournament, Asia Cup 2016 which will be held in Bangladesh.