Mahindra Tractors unveils new TV commercial

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the USD 16.5 billion Mahindra Group and market leader for the past 31 years in the tractor segment, today launched a TVC for its most technologically advanced and stylishly designed  tractor – the Arjun Novo.

The 60 sec TVC is set against the backdrop of Mahindra Research Valley, Mahindra’s nerve centre for design and development for its automobiles and tractors. The TVC showcases true farm performance, bringing to life proven product performance using 3D animation. The product features have been explained and dramatized depicting the product’s superiority and advanced technology and highlighting its key message for customers – Technology that allows you to do the impossible.

Speaking on the new television commercial, Ravindra Shahane, Vice President, Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “At Mahindra, we are committed to deliver Farm Tech Prosperity through technologically superior solutions. Our aim has been to drive positive change in the lives of our customers, enabling them to Rise above their current realm of possibility. Arjun Novo is a leap in technology and innovation that can perform myriad applications desired by the farmer. The new TVC has effectively captured this leap of technology that will open a world of possibilities to the modern farmer.”

Robby Mathew, National Creative Director, Interface Communications Pvt. Ltd. said “The biggest challenge was to bridge what consumers expect from Mahindra Tractors and communicate what the Arjun Novo can offer in an impactful way. It’s a futuristic approach in the farming space but at the same time will connect with the farmer at an emotional level. The Arjun Novo will raise the technology quotient in the Indian Tractor Industry.”

Agency Credits

Agency: Interface Communications Pvt. Ltd.

National Creative Director: Robby Mathew

Creative Team: Robby Mathew, Vipul Salve, Aditya Tripathi

Account Management Team: Shailesh Gupte, Abhay Godbole, Amogh Kanade, Vinay Sawant

Production House: Perfect 10

Director: David Alcade