Posted by Adgully Bureau | February 25th, 2010 at 6:15 am
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The Diesel-Reliance venture is 51:49 ratios. In the next 3 months they plans to launch 5 single brands across cities like – Mumbai, Delhi, Bangalore, and Hyderabad. The purchase of one piece could cost anywhere between Rs 2, 200-Rs 60, 000.
The first store will open in Juhu, Mumbai called ‘Be Stupid’ which will be a three floor store made across 7, 500 square feet. Also, a huge 12 feet high hoarding saying ‘Be Stupid’ will be placed outside the shop.
As per media reports, Darshan Mehta, CEO, Reliance Brands said as of now the brand has a global network of over 5,000 multi-brand outlets. However, Diesel had no choice but build its own retail channel through mono-brand stores as nowadays the brand flagship stores are mostly becoming the chosen destination of devoted customers.
The next store which will open in Mumbai will be at new Palladium mall in High Street Phoenix. Also, the rest of the stores will open in UB City, Bangalore; Banjara Hills, Hyderabad, and Amby Mall, Delhi. All the stores will be launched by the end of June. Moreover, all the stores will be at least 3,500 square feet and no two stores will look alike either.
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