Mumbai: ‘Croma’- a Tata Groups electronic retail chain is fully-owned and operated by Tata Sons, Infinity Retail. Croma will have 52 stores by March 2010, and is investing over Rs 40 crore on it.

Croma chief executive officer Ajit Joshi said, “We will open 13 more large-format stores in only those markets where we are present by end-this fiscal and will invest over Rs 40 crore for the same. With the launch of the washing machine, we will cover almost the entire range of electronic goods. As Croma products are cheaper by 10-15 per cent in comparison to branded ones.”

At present, Croma has 46 private labels which it plans to scale up to 100 this fiscal. The company will also launch fully automatic washing machines under its private label.

For now, Croma has various products like – fridges up to three capacities, cloth-dryers, flat-screen TVs, irons, juicers and mixers, DVD players, vacuum cleaners, coolers and micro-ovens, under its label.

‘Croma’ has its outlets in: Ahmedabad, Bengaluru, Pune, Chennai, Delhi NCR, Hyderabad, Mumbai, Surat and Vadodara