”O” to hit a high
Posted by Adgully Bureau | December 11th, 2009 at 7:00 am
Bacardi is to launch “O,” an orange-flavored rum in Karnataka and phase it to Andhra and the rest of India by the end of 2010.
Posted by Adgully Bureau | December 11th, 2009 at 7:00 am
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Targeting tier-II and tier-III markets, as flavours- especially citrus flavours -are popular in India, in the white spirits segment, O proves the brewers premium and international standards for the experimental drinker.
Bacardi also plans to launch it’s heavy-aged gold rum in a couple months and has targeted tier 11 and tier 111 markets for the two with 19 other smaller cities marked for promotional activities.
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