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Jeff Balagna, president and CEO of Carlson Marketing Worldwide, is excited about the growth opportunities that the market in India represents for loyalty marketing, “India is a key strategic focus for both Carlson Marketing and our parent company Groupe Aeroplan. Our expansion to India is a testament to the global demand for services that build stronger relationships and maximize the value customers deliver for our clients.”

Together with Groupe Aeroplan, Carlson Marketing is the world’s largest loyalty management company with offices in 16 countries including the United States, Singapore, Malaysia, Australia, New Zealand, the Middle East, the UK, Canada and now India. Carlson Marketing works with some of the best known brands in the world, including Coca-Cola, Qantas, Procter & Gamble, Oracle, Exxon Mobil and RBS. The loyalty marketing company now adds Kingfisher Airlines to its blue-chip client roster.

Anshu Sarin, Vice President, Guest Loyalty at Kingfisher Airlines, commented, “We have worked with Carlson Marketing continuing to develop and differentiate the King Club programme in India for the last 12 months. We continuously strive to deliver the best for our guests and King Club is a key vehicle for us. Carlson Marketing’s deep and international loyalty and airline expertise made them a natural choice as a partner for Kingfisher.”