Dabur unveils the hair oil of today
Posted by Adgully Bureau | October 29th, 2009 at 11:30 am
The oldest natural beauty products maker Dabur has unveiled its oldest brand Dabur Amla hair oil, in a contemporary avatar.
Posted by Adgully Bureau | October 29th, 2009 at 11:30 am
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The new identity is an attempt to modernize the brand and make it more contemporary and relevant, in consonance with today’s lifestyle.
In order to further deepen the brand’s penetration in the rural pockets, Dabur also announced the launch of special low-priced packs of Dabur Amla hair oil – a Re 1 sachet and a Rs 10 pack (25ml) – making the brand more affordable.
A major chunk of the brand’s turnover comes from markets in north India, including Uttar Pradesh, Madhya Pradesh, Bihar and Punjab.
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