Airtel’s marathon a brand building exercise
Posted by Adgully Bureau | October 31st, 2009 at 1:15 pm
India’s major telecom company Bharti Airtel’s annual marathon has now become a brand building exercise.
Posted by Adgully Bureau | October 31st, 2009 at 1:15 pm
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First introduced in 2004, marathons have become something of an annual event on the social calendar, not least because they provide a huge networking opportunity for anyone who is reasonably fit – from common or garden executives to page three and corporate celebs.
For Bharti Airtel, India’s largest telecom company by subscriber numbers, the 21.09 km Delhi half-marathon on Sunday provides a unique opportunity to build the brand in its largest and oldest market, Delhi.
The total prize money is in tune of $210,000. Men and women standing first will win $25,000 each making it one of the richest half-marathons in the world.
Earlier this year, Bharti crossed the 5 million-subscriber mark in the city and NCR region.
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