Candid Marketing – brand activation agency, recently, has undergone a revamp. The company has build a new logo and brand identity to reinvent its corporate image.

Candid Marketing – it is a division of Brain Reserve Marketing Services Pvt. Ltd. It was launched on August 15 1995, as a full-function, national, promotional marketing and event Management Company. It offers clients a wide range of turnkey services that include – Brand Launches and Marketing Events, Contests, Special Offers, Roadshows, Shop-in-Shop programs, Product Demonstrations, Sampling programs, Direct Contact programs, Product Launches and Fulfillment Service.

In its fresh image, the agency will now help its clients activate through solutions that range from media including – BTL, radio, outdoor and print, along with the Internet and mobile marketing.
The new logo has 8 dot-holes arranged in a square. The circles represent creativity and softer things in life, and the square arrangement signifies logical thinking. Further, the dot-holes give a third dimensional approach to the agency by adding depth to the business of activation and helping clients activate their consumers across all media. Also, they have added colours to its new identity, one is blue which represents truth, and the orange represents vibrancy.

Further, Candid Marketing is also taking up lot of new activities like – it is conducting educational digital training programmes for the staff to train them on the overall digital marketing solutions, both in terms of conceptualisation and execution. And, to educate the staff, the agency has tied up with a couple of agencies like – MobiSolv – it will provide innovative mobile solutions; ColourCraft – it will provide advertising and branding marketing solutions on the web; and Wildnet Technologies, which specialises in search engine optimisation.

Moreover, Candid Marketing plans to expand its presence internationally and to do so it is eyeing the Southeast Asian market.