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Yuvraj Singh unveiled his merchandised range along with Dino Morea and Malay Parekh, the founders of Cool Maal and signed on the merchandise for a few of the fans present.

Catering to a huge fan base, Yuvraj Official Merchandise was launched under Yuvraj Singh’s brand name ‘YUVI’ along with his signature, with designs based on him and his cricketing exploits. ‘YUVI’ will be available across all Crossword stores from a price range of Rs.30 to Rs.935. The brand includes a wide array of super quality products such as mugs, sippers, key chains, posters as well as ‘Back to School range’, including school bags, pencil boxes and lunch boxes.

On the launch of his merchandised brand, Yuvraj Singh said, “I am immensely happy to have my own brand of merchandise out, as it gives my fans an opportunity to have something of mine, moreover I feel it could inspire the youth to go out and be great at what they do, so come get a piece of YUVI”

On the need for celebrity merchandise in India , Dino Morea added “ Coolmaal had to be created, was just a matter of time, everybody wants a piece of their favourite celebrity, now they have an opportunity to do so, celeb merchandise will be made easily available, and very affordable.”

Expressing his views on the occasion, Sivaraman Balakrishnan, Deputy Manager – Marketing, Crossword Bookstores, said, “We are proud to be associated with Cool Maal. Products like sippers, school bags, pencil boxes have been accepted well by our customers in the past. The Cool Maal range of Yuvraj Official merchandise will broaden the market for these products”.

On the future plan of the brand Malay Parekh added “The range would be expanded to include memorabilia such as miniature signed bats and many other products to cater to Yuvraj’s fans of all age groups. For all NRI fans, products have also been made available through www.coolmaal.net and www.yuvrajsingh.com.”