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The event will take place first time ever in Pattaya, Thailand on March 18 2010.

Adfest, President, Jimmy Lam said, “It is a real honor for Adfest to host The CUP to Asia and to invite Sir John Hegarty back to Thailand to share his knowledge with the region for the second year running. We are also honored to see two more of our 2009 Jury Presidents, Prasoon Pandey and Suthisak Sucharittanonta, return to judge The CUP, which is unique to any other global advertising festival in the world.”

To this, Sir John Hegarty said, “Asia is a vibrant and developing market. Its communications industry is growing and emerging as a world leader. Adfest brings together the best there is, so I am delighted to represent the Asia Pacific on The CUP’s jury panel. Why would I not return?”

The complete 2010 Jury Panel for THE CUP includes:-

Milka Pogliani, Chairman and Executive Creative Director at McCann Worldgroup in Italy (Jury President)
Michael Conrad, President of Berlin School of Creative Leadership, Switzerland
Celso Loducca, President of Loducca Publicidade, Brazil
Franco Moretti, ADC*E President, Group Chief Creative Director, Leo Burnett, Italy
Jesus Muňoz, Founding Partner at Casadevall y Muňoz and Partner at Casadevall y Quintero, Spain
Johannes Newrkla, ADC*E Board, Founder and CEO, Bluetango, Austria
Sir John Hegarty, Worldwide Creative Director of Bartle Bogle Hegarty, UK
Dörte Spengler-Ahrens, Managing Director, Jung von Matt/ Basis GmbH, Germany
Prasoon Pandey, Director of Corcoise Film Mumbai, India
Stefan Schmidt, Chief Creative Officer, TBWA\Group Germany
Suthisak Sucharittanonta, Chairman & Chief Creative Officer, BBDO Bangkok, Thailand

THE CUP Awards are organized by three regional festivals – ADFEST, FIAP (Ibero America), and Golden Drum (Eastern Europe). ADC*E (Europe) is also a participating member.