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Speaking on the initiative, Vivek Law, National Editor, CNBC-TV18 said, “The year 2009 had been a year of recovery as well as a learning experience for investors. While investors guarded and weighed each investment decision, it was the prudent advice by the financial advisors that helped in restoring investor confidence. Financial Advisor Awards 2010 honours their role not only as financial advisors but also as conduits for long term sustainable wealth creation.”

Nominations for the fourth edition of these prestigious awards have commenced and will close on the 30th of September 2010. Applicants can log on to www.faa.moneycontrol.com to register. The forms are also available at all UTI Financial Centres.

Speaking on the occasion U K Sinha, Chairman and Managing Director, UTI Asset Management Company Ltd. said “The Financial Advisor Awards is an initiative to recognise the critical role that financial advisors play in the India’s wealth creation process. The award is recognition for the best financial advisors across cities and categories.”