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The campaign will support the tagline Holi Hai! Toh Dikhao Apne Asli Rang, celebrating the festival of colours Holi. According to the reports, the advertisment shows, Genelia and a group of friends walking through a town, when a group of boys approaches them, attempting to play Holi.

Genelia and her friends appear scared and offer bottles of Fanta as a peace offering which the boys accept and open. However, since the bottles have been shaken before they were given, there is a huge gush of Fanta from the bottles which drench the boys. The commercial ends with Fanta’s festive message of “Holi Hai! Dikhao apne asli rang!”.

Aprt from the television ad the company also plans to cover other mediums like, print, out-of-home media, radio and Internet.