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Ford Motor Company –it is a global automotive industry leader which manufactures or distributes automobiles across 6 continents.

Fusion is in a competition with some of the best-selling cars in the market like – Honda Accord, Toyota Camry and Nissan Altima, which are in the market for longer time.

Last year, Fusion got redesigned and saw conquest sales which got increased to 60 per cent of total Fusion sales in February, up 6 percentage points from January and up 11 percentage points from the 2009 calendar year. The percentage of customers new to Ford purchasing the Fusion Hybrid reached 82 per cent last month, up 12 points from January and 19 points from 2009.

In terms of sales of the new Fusion Hybrid it accounts for almost 20 per cent of total Fusion retail sales and more than 60 per cent of Fusion Hybrid sales have been to customers coming from import brands, including Honda, Nissan and Toyota.

Whereas, Fusion’s share of the midsize car segment in 2010 has increased to 12.2 per cent, up 4.4 points from the 7.8 per cent share in the first 2 months of 2009.

Ken Czubay, vice president (Marketing and Sales and Service), Ford said, “It’s extraordinary that a car could set sales records and continue to excel in an environment where overall industry sales in the midsize segment are down 19 per cent from a year ago.”

Moreover, Ford plans to build on its success in the car market with the upcoming launch of the ‘Fiesta’ and ‘Focus’ by next year. Both vehicles will offer unmatched features and technology in their segments, and are expected to follow Fusion in luring buyers from competing brands.

Czubay, on the upcoming launch said, “This is very encouraging for our upcoming product introductions, because Fusion is the standard bearer for Ford’s product strategy, delivering best-in-class quality, fuel efficiency, safety and smart technology, which of course adds up to a terrific value proposition for our customers. These are the drivers of our share and revenue improvements.”

The 2010 Fusion Hybrid offers more power, class-exclusive technologies, such as Blind Spot Information System (BLIS) and Ford SYNC, and more total passenger and luggage capacity than the Toyota Camry.

According to, Jonathan Richards, Marketing Manager, Fusion the diversity of the 2010 Fusion lineup is drawing a growing number of customers to the brand. He said, “There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone – a Hybrid model, a Sport version and a new selection of gas-powered engines paired with a six-speed transmission.”

Richard added, “Fusion Hybrid, Sport and SEL models account for 50 percent of sales. Data also show that customers are embracing technology offerings such as voice-activated navigation, SYNC and Sony Audio.”

Moreover, the Fusion Hybrid delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.

Some of the awards and accolades for the 2010 Ford Fusion Hybrid includes:

2010 North American Car of the Year; MOTOR TREND Car of the Year Award; One of CAR and DRIVER Magazine’s “10Best” Cars for 2010; One of AUTOMOBILE Magazine’s 2010 All-Stars and many more.