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Four Points launches ‘Feel Good Treats’ Campaign
Posted by Adgully Bureau | August 27th, 2010 at 7:30 am

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Four Points (India) by Sheraton has introduced a new programme- ‘Feel Good Treats’, to delight their guests staying at the hotel. The campaign will eventually decide and suggest a treat that is not only country specific but also is a comfort food that makes people- ‘feel good’.

The hotel will run a campaign across the country where the guests will be asked to vote for their favourite treat. The treat with most number of votes will win and the guests who vote for the winning treat will have an opportunity to win a 2 night’s free stay at any Four Points chain of hotels across Indian and a complimentary 1 year supply of ‘Feel Good Treats’.

The feel good treats shortlisted for India are- Gulab Jamun, Lassi, Aloo Matar Samosa and Khasta Dal Kachori.

While speaking about the campaign, Paula Fong, Senior Manager (Brand Management), Four Points by Sheraton, Asia Pacific, said, “We are delighted to launch the Feel Good Treats programme in India. The newly introduced programme reflects the brand’s promise to deliver simple pleasures to our guest. With India’s endless culinary delights it was an exciting journey to work with our hotel Chefs to shortlist four Feel Good Treats. We hope that our guests will enjoy this campaign and vote for their favourite treat.”

The Feel Good Treats programme is a part of the hotel’s Simple Pleasures programme. The Simple Pleasures programme was launched in 2006 and includes- Four Comfort Bed, Four Comfort Bath, What’s for Breakfast and Best Brews. | By Prabha Hegde [prabha(at)adgully.com]

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