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The cafe will be opened in the first week of December at Select City Walk at Saket through a franchisee deal with RTC Restaurants, which runs restaurant chains Ruby Tuesday and Italian Sabarro in India.

RTC is the exclusive franchisee rights holder for America’s most-loved super premium ice cream in India.

As of now, the brand is available in limited select stores such as Sugar & Spice in Delhi, and Nature’s Basket in Mumbai, apart from few 5-star hotels. It sells ice cream bars, sorbets and frozen yogurt. Its existing prices range from Rs 185 for a 100-ml serving, to Rs 625 per 500-ml carton.

The super-premium ice cream segment has not yet been tapped in India. In fact, Nestle, which owns the premium Movenpick ice cream brand globally, has not brought the brand to the country on account of the limited size of the category.

As per the reports, the company claims that it is confident that after its grand success in China where it operates 80 stores across 20 cities to huge fanfare particularly among young professionals. When it debuted in China in 1996, the market there could have been similar to today’s India.