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HDFC Standard life has also instituted ‘Sar Utha Ke Jiyo – Most Valuable Player’ of the Match award. The Rajasthan Royal staff including Shane Warne will select the Most Valuable Player of the Day from the Rajasthan Royals team at the end of each match, of IPL 2010. The winner apart from a certificate will receive cash incentive of US$ 1000.

Commenting on the association, Mr. Sanjay Tripathy, Executive Vice President – Marketing said, “I am delighted at the second year of association with Rajasthan Royals, a team known for their self belief, pride, and confidence. This spirit goes well with our brand thought – Sar Utha ke Jiyo.”

“Our association with Rajasthan Royals is aimed at bringing to the fore our common values – self respect or living life with head held high. And our second year of association with the team clearly reiterates our belief in Rajasthan Royals’ winning attitude,” he added.

Mr. Sean Morris, CEO, Rajasthan Royals said, “We are happy to renew our association with HDFC Standard Life, a brand that has successfully been able to differentiate itself on the basis of its unique brand idea – ‘Sar Utha Ke Jiyo.’ Last season, the association gave a positive spur to the morale of the team and we are happy to continue with our association with them.”

Speaking on the occasion Ms. Shilpa Shetty Kundra, co-owner Rajasthan Royals said, “We are happy to be associated with HDFC Standard life, a brand known for its strong value system. We look forward to a continued fruitful relationship with HDFC Standard Life.”

HDFC Standard Life plans several activities in the coming months along with Rajasthan Royals. Some of them include financial planning sessions for the young players in the Rajasthan Royals team. The association also leads to lots of other on-ground initiatives.