HUL gets a hearing for the Tide ad
Posted by Adgully Bureau | March 8th, 2010 at 6:15 am
The Kolkata High Court has restrained Hindustan Unilever from comparing Tide detergent brand in their advertisements, providing breathing space to Procter & Gamble (P&G).
Posted by Adgully Bureau | March 8th, 2010 at 6:15 am
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According to the reports, the court has said that the said advertisement to promote its detergent Rin could not be aired in any form of media as it disparages P&G product Tide.
Post the launch of this ad Procter and Gamble had filed a suit against Hindustan Unilever and demanded Rs 1 billion in damages.
Reports say that P&G has stated in the claim that the advertisement was made with malice intentions.
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