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Launching the new initiative, Aloke Malik, Chief Operating Officer – East, IDEA Cellular said “Idea’s customer centric approach has always helped us create products and services that offer more value to our customers and reward them for putting faith on the Idea network. Now, we are pleased to bring Idea My Gang Pack in Orissa, which not only offers value for money but also strengthens students’ relationship with their peers. As the new session has recently begun and campuses are bustling with activities, college goers are in need of economical means to connect with each other, and to the world of Internet. The Idea Student Pack will not only offer affordable call rates, but free SMS’ and GPRS as well; thus helping us break through this large segment of users in the region”.

The new youth product offers Local Idea to Idea calling, at just 1 paise per 4 seconds. The new pack also allows the user to send free 100 SMS’ nationally or locally everyday, for a period of two months. Only the first 3 SMS of the day will be charged at 60p each per day. The pack also offers attractive calling rates for other Local calls which will be charged at just 1 paise per 2 seconds.