Kraft Foods owns Cadbury and makes its footprint in developing sectors!

Kraft Foods owns Cadbury and makes its footprint in developing sectors!
Posted by Adgully Bureau | February 9th, 2010 at 6:45 am

Kraft Foods has owned the UK-based Cadbury, and by doing so it has become the biggest confectioner in the world, and can also expand its footprint in the developing market, including India.

Kraft Foods – it is the largest confectionary, Food and Beverage Company headquartered in the US. As per media reports, on owing the Cadbury, Irene Rosenfeld, CEO, Krafts Food said, “Owning UK-based Cadbury would enable the American confectionery giant to expand its footprint in the developing market, including India.”

Cadbury – a British confectionary company, which sells popular chocolate brands like – Dairy Milk, 5 Star, Perk and many more. Besides, chocolates, it also sells products in the snacks, beverages, candies and gums categories.

As reported by media, Rosenfeld denied the criticism that Kraft is going to ‘asset-strip’ Cadbury, and explained, “First look at how Kraft has invested in ‘Milka’ and ‘Toblerone’ – two European businesses it picked up decades ago. Cadbury is an icon. We are not going to get rid of it. It generates enormous recognition and love and loyalty. I believe it’s a very important asset in the acquisition.”

Regarding the Bournville base of Cadbury, she said, “I understand it is the heart and soul of the company. I have every desire of wanting to continue to make investments in the site… and I look forward to visiting and seeing what’s under way.”