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Linc Pen is a Kolkata based pen manufacturer and one of the top pen brands of the country.
Under the association, Linc Pen would be an associate sponsor and the official pen of the Rajasthan Royals for IPL 2010.

Rajasthan Royals is owned by a consortium of international investors comprising of – Suresh Chellaram, Manoj Badale, Lachlan Murdoch, Raj Kundra and Bollywood actress Shilpa Shetty.

As per media reports, Deepak Jalan, managing director (MD), Linc Pen on this association said that they are extremely proud to be associated with Rajasthan Royals.

On the same line, Raghu Iyer, Chief Marketing Officer (CMO), Rajasthan Royals said that they are working with Linc Pens on an activation program involving schools which will help grow their brands and they even look forward to a fruitful relationship with them.