Nestle’s low cost noodles
Posted by Adgully Bureau | December 25th, 2009 at 2:46 pm
Nestle has announced the low cost variant of maggie noodles. As per the reports, the company claims that this low priced noodles are aimed at low income groups of the society.
Posted by Adgully Bureau | December 25th, 2009 at 2:46 pm
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The new variants have been developed especially for rural and semi urban markets to provide low-cost, fortified meals for consumers. These noodles come in two flavours Rasile chow and Maggi masala.
Rasile chow are gravy noodles at Rs 4 a pack, Maagi masala magic priced at Rs 2 each. The company has set different plans to promote the new product.
Nestle will promote this new variant of Maggi through nutrition education for low-income group consumers.
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