P&G increases grammage of ‘Tide’ by 25%, with no price hike!

P&G increases grammage of ‘Tide’ by 25%, with no price hike!
Posted by Adgully Bureau | March 11th, 2010 at 1:28 pm

Procter & Gamble (P&G), last day, stated that it is increasing the weight of the packs of its detergent ‘Tide Naturals’ by 25 per cent that too without increasing its cost.

P&G – one of the giants of fast moving consumer goods (FMCG) which manufactures wide range of consumer goods.

Also, the company is increasing the pack size of its mother brand ‘Tide’ which will be available in the market from March 12 2010.

As of now, Tide brand is available in the market in two variants – ‘Lemon’ and ‘Chandan’ with the pack size of 20gm (single use sachet), 100gm, 200gm, 500gm, 1 kg and 2 kg. It is available at the price of – RS 10, Rs 20, Rs 26 and Rs 56 at present.

Moreover, the company has started the shipment of the product with the increased grammage. On the increased grammage of the product, P&G said that they took this step keeping in mind to reach as much home-makers possible with great value.

Let see, if people continue to say once again “Tide hai toh White hai”!