Karthik S has been appointed as the head, digital strategy at Edelman India. Karthik will focus on developing and expanding Edelman’s digital offering in India.

Karthik’s profile will include spreading knowledge and use of digital tactics to employees across the organization, and advising on and managing digital components of existing client programmes.

He will help build Edelman’s digital business among existing and potential clients, promote new business development focused on digital activities and help execute partnerships in the digital space.

Earlier to this, Karthik was working with Text 100 in Bangalore where he was in charge of new business and social media communication initiatives for multiple clients.