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Rentrak to buy Nielsen’s division
Posted by Adgully Bureau | December 17th, 2009 at 11:40 am

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Portland based company Rentrak is reportedly all set to buy Nielsen’s EDI division for $15 million.
As per reports, this move will make it a leader in provide box-office information to studios and other subscribers.

This new deal will also help Rentrak to expand its wings across 15 countries for capturing theatrical box-office results. Not only this but Nielsen’s strong position in markets like Britain, France, Spain,

Mexico, Argentina, Brazil and Australia will help Rentrak reach those markets.

Rentrak’s online database that provides real-time ticket sales information, will be integrated with Nielsen EDI.

5 Comments

  1. Quite a comprehensive list and makes for very interesting reading… Hopefully will be able to do it all though!!!

  2. 09/02/2010

    Wow!what an idea!What a concept!Beautiful..Amazing …

  3. 10/02/2010

    thanks !! very helpful post!

  4. 12/02/2010

    You should add a subscribers section to this blog, I think I’m addicted

  5. 27/02/2010

    As a Newbie, I am always searching online for post that can help me.Thank you awesome post.

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