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The measures taken by the orgnisers will involve – they plan to set up an ‘ambush protection team’ which will avoid the competing advertisers from using T-shirts, poster and tattoos to take benefit.
Other measures they plan to take up involves:

Product Exclusivity:

The 4 consumer durable sponsors – LG, Samsung, Godrej & Boyce and Videocon, are paying Rs 40-50 crore each. Each sponsors will advertise different categories of products like – LG will advertise LCD TV, Samsung will market corporate campaign, Godrej & Boyce will promote Home appliances and Videocon will advertise Mobile phones.

Vodafone has bought both on-ground and on-air rights for near Rs 55 crore, will be given protection.
Airtel will advertise only on DTH services. And, Nokia will run only corporate campaign.
On Firm Ground:

IMG – which also manages an ambush protection team will keep an eye on the on-ground violation. Around 5 eagle eyes will be placed inside the stadium to provide help.

There are 8 on-ground slots out of which 5 are sold to – Vodafone, Citigroup, Hero Honda, Kingfisher and DLF for a 5 year contract, in Rs 15 – 30 crore. The other 3 slots will be sold at premiere rates as the tournament comes near.

However, DLF logo will be seen on the most visible spots like – stumps, bowlers end, fences, and LED screens.
Team Play:

Eight IPL franchisee teams have protected their Intellectual Property Rights (IPR) and Trademark rights in India. And, 8 other cricket playing nations for their merchandise and logos.

As reported by media, Sundar Raman, CEO, IPL said, “We will protect our sponsors right by having stringent ambush protection team in place on the ground that will monitor and control ambush by the competing advertisers who are non-entitled to any such activity.”