Sony India plans to double its ad & mktng expenditure!
Posted by Adgully Bureau | March 11th, 2010 at 7:00 am
Sony India, recently, planned to double its advertisement and marketing expenditure to Rs 140 crore, by the end of fiscal year March 2011.
Posted by Adgully Bureau | March 11th, 2010 at 7:00 am
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Sony India – it offers variety of electronics and hi tech gadgets to fit your every day and professional needs.
The company is doing so to strengthen its brand image. The marketing campaigns will begin ahead of the scheduled June launch of its three dimensional (3D) televisions range in the country.
As per media reports, Masaru Tamagawa, managing director (MD), Sony India on the plan said the consumers have become more technology savvy and by launching new technologies such as 3D, they are making efforts to provide consumers with the best. Also, a part of the marketing investments will go towards promoting 3D televisions’ range in the country.
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