Advertisement

Some team sponsors who had started work on team merchandise and posters had to rework the sales pitch. In fact, the decision to go purple was conveyed to sponsors a month ago. This change will ultimately lead to higher merchandise sale as most fans will want to sport the new colours of their team.

However, the SRK’s team KKR is always popular among the IPL’s team, despite of making its exit soon from the tournament. The team has lot of sponsors like – Nokia, Coca Cola, Triple X – energy drink, Reebok and Wrigley – chewing gum maker.

Let’s see if the change in colour ring changes in KKRs performance in the tournament this year.