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Saxena moves from Lattice Bridge Infotech, where he spearheaded the Voice Enabled Advertising & Market Research (VAMR) division. His earlier stints were with Gallup and IMRB.

Mick Gordon said, “Sunil brings over 25 years of in-depth knowledge and rich experience in handling specialized fieldwork operations. Quality and consistency of data collection methods is the backbone of market research, and he will play a strategic role in ensuring we continue to set new benchmarks in data collection methodologies and standards.”

This is a home-coming for Saxena as he previously worked with Blackstone Market Facts India (BMFI became Synovate in 2004) and then Synovate from 2001-2005. His appointment is significant as Synovate now is a much larger entity being among the top four market research players in India and number six worldwide. Saxena’s appointment is also important as Synovate India moves towards ISO 20252 market research certification.