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Srinandan Sundaram, Category Head – Deodorants, Hindustan Unilever Limited says, “We constantly strive to offer world class products to meet the ever evolving needs of our consumers. With the launch of Sure, we further strengthen our association in the personal care category and believe that this leading international anti-perspirant brand will build a closer connect with our target audience.”

The brand has been formulated by scientists post 25 years of research and is a tried and tested solution to sweat and odour. It is tailored to the needs of both sexes, with separate product ranges for each. Sure anti-perspirant has to be used regularly (6 swipes a day) to ensure ‘No Paseena’ / ‘No Sweat’.

Asin stated, “Perspiration is a common and natural phenomenon with human beings and it is imperative to take proper measures to control excessive perspiration and body odour. Sure promises ‘No Sweat’, which is exactly what an anti-perspirant is supposed to do. I use Sure and am happy with the results. I truly recommend consumers to include Sure in their daily hygiene regime. Sure is absolutely safe to use and does not have any side effects.”