Owned by Ferrero Group, famous mint brand Tic Tac has invited agencies for a creative pitch. The creative responsibility for Tic Tac rests with Orchard Advertising currently. It is learned that several creative agencies have already reached out to Ferrero Group with their presentations.

The brand Tic Tac adopted a new marketing approach in 2008 and positioned the product as a conversation started with the tagline ‘The new hello’. The mint market is already experiencing fierce battle with brand like Polo and Chloromint being aggressive in their promotional activities.