Posted by Adgully Bureau | February 19th, 2010 at 6:15 am
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Normally, these Tv makers see a rice in sales up to 20 per cent during these mega sporting affair. In fact, the makers are doing lot of aggressive marketing and launches that will increase their sales ambitions even higher this time.
AS per media reports, CM Singh, sales vice-president, Videocon on the sales growth during sports season said, “We expect a sales growth of over 30 per cent for the calendar year with revenues from TV sales alone accounting for Rs 600 crore.”
Moreover, this year begins with the Hockey World Cup which will commence by month-end, followed by the third edition of the IPL in March. These two mega events will set off a string of sporting events through the year. Further these mega sports events will be followed by – T20 Cricket World Cup in April, the soccer World Cup in South Africa from June and the Commonwealth Games in New Delhi from October.
However, such mega sports events provide the perfect backdrop to press on the consumer transition to upscale products such as ultrathin TVs and LCD TVs in particular. LG Electronics is spending Rs 750 crore on marketing while Videocon’s advertising costs in the consumer durable space alone will rise to Rs 200 crore in the first half of the year. Samsung, meanwhile, has set its marketing budget at 4-5 per cent of its total turnover this year, as per media reports.
Kamal Mandal, a Delhi based retailer, Pankaj Electronics on the rise in the sale of LCD TVs said, “The LCD TV push will propel the overall industry growth to 25 per cent this year. We expect consumers shifting to LCD TVs to watch the matches that will see a monthly sales jump from about 500 units of 32 inch LCD televisions to about 700,” as reported by media.
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