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The initiative is designed to leverage the popularity of digital media like – mobile phones (both GSM/CDMA/IVRS), internet, amongst soft drink consumers nationally.

Here, the consumers just need to buy a bottle of Thums Up and look under the crown for a 9 digit unique code. However, initiative is applicable only on – 200ml, 300ml returnable glass bottles (RGB) and also on 500 ml, 600ml, 1.25, 1.5, 2 and 2.25 liters PET bottles.

As part of a unique, under the crown initiative consumers just need to SMS “THUNDER” followed by the 9 digit unique code to 9099 699 699 from their GSM / CDMA mobile phones. In fact, the consumers also have the option to Call 186 0233 0233 and register their code through an Interactive Voice Response System (IVRS).
Then, a computer generated lucky draw would provide consumers a chance to win ‘Suzuki GS150R’ motorbike every hour for the next 45 days, and also get a chance to win one ‘Hayabusa’, during the entire offer period.

This, one of a kind initiative will run nationally from March 6 2010-April 19 2010. Also, to create awareness about ‘Thums Up Thunder Wheels’ digital initiative, the company plans to launch a captivating TV commercial.
On this, Anand Singh, Director Marketing, Coca-Cola India, said, “Coca-Cola in India has always believed in adding excitement, refreshment and fun into the lives of its consumers. The launch of ‘Thums Up Thunder Wheels’ initiative is yet another endeavor in this regard, wherein consumers get an opportunity to win attractive prizes. I am confident that our consumers would find the initiative extremely appealing.”