A first in mobile application from Oracle
Posted by Adgully Bureau | December 8th, 2009 at 11:35 am
The Oracle Commercial Marketing and Advertising application enables network operators to optimize from demographics, usage and consumer behavior by unifying subscriber demand with a flexible management for greater business- and user –gains.
Posted by Adgully Bureau | December 8th, 2009 at 11:35 am
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Characterestics of this device include:inbuilt infrastructure and templates with a host of services
self-service for customers, the ability for network operators to secure their position over their network
the ability to ‘push” bulk message and enhance advertising through “pull”messges
support through SMS,MMS and WAP push
Shira Lavina, analyst, next-up,OSS and policy speaks about the fillip to mobile advertising that this application will bring about and the sustained security to network operators based on factors outlined above.
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