Posted by Adgully Bureau | October 6th, 2009 at 1:02 pm
Find Your Rubber
And after helping thousands of couples during their intimate times, condom brand Kamasutra is doing its sensuous bit to seduce users on Facebook. No, we are not getting dirty in our talks here, Kamasutra indeed is on social networking platform, Facebook, through a web application called Find Your Rubber.
Those hooked on to Facebook will nod their heads in agreement that lately the phenomena of quizzes have been gaining more popularity than Rakhi Sawant, or her mother for that matter. JK Ansell identified this fact and has come up with a witty pictorial quiz-based application – Find Your Rubber.
This quiz helps a Facebook user choose his type of condom. There are choices like intensive, flavoured and dotted. The result of the quiz is based on the answers to a set of eight questions that are presented to you. The questions talk about ideal job to fantasy love to favourite pass time etc. Creative product company – Hungry & Foolish – has conceptualized this application.
The TG of this application is between 18 to 28 years and the concept behind it is to show that every each condom has an individual, characteristic personality and the preference of the condom will be determined by the personality of the user. It is claimed that the quiz is attracting more than 180 users on a daily basis.
The application also acts as a promotion tool for Kamasutra’s vial website called Sendsomerubber.com where users can send virtual condoms to their friends.
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