It all started in 1999 when Hungama Digital Media Entertainment Pvt Ltd started its operations as an online promotions agency. Ten years hence, the company has come a long way and prides itself in advertising the organization as a complete digital entertainment, mobile services and promotions marketing unit.

Joining this respected and successful corporate body is Albert Alemida who was Executive VP and Business Head for Sony Entertainment Television (SET) at his last assignment. Prior to SET, Almeida was VP and Regional Account Director, JWT. He will join Hungama Digital Media as COO for the Mobile Business division and will be responsible for Hungama’s Domestic and International Mobile Business element that would span entertainment, platforms and applications businesses.

Almeida’s six years with SET saw him take up several modules of responsibilities that ranged from Head of Marketing to Business Head at SET’s movie channel – Max. Prior to joining SET, Almeida was VP and Regional Account Director at JWT.

Rakesh Jhunjhunwala, Chairman, Board of Directors, Hungama Digital Media, said, “Mobile entertainment is at an inflection point, with more people across the world consuming entertainment content digitally. With Albert’s vast & diverse experience in the entertainment and marketing spheres, he would be an asset to Hungama and its partners across the world.”

Almeida commented on this development saying, “My years in advertising and television have given me the opportunity and experience in understanding consumers, brands, businesses and developing, acquiring and marketing content. This experience sets me up for an exciting time with Hungama, a leader in the digital media entertainment space. It’s well poised to make huge strides given the opportunities in the mobile and digital spaces. I am truly delighted to be a part of this young, successful team.”

Albert Almeida joins Hungama at a time when the global economy is recuperating from global economic recession. He will be working towards enhancing profits through media, entertainment and marketing. Speaking of the business, Hungama is the market leader in Mobile Entertainment and Value Added Services (VAS) in the country.