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Max New York Life Insurance Company Ltd. – it is a joint venture between Max India Limited, one of India’s leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100 company.

Max New York, recently, launched a programme ‘igenius’ – it is an independent multi dimensional program aimed at all-round development of children across various strata of the society. It also serves as an ‘umbrella brand’ for Max New York Life that binds all the child activities together which will engage children and parents throughout the year.

And, Media2win promoted the igenius programme all across media with focus on the digital medium. The website www.igenius.org forms the hub of all information related to the programme. All the social media engagement, conceptualized and managed by Media2win, which aims to connect with parents and provide them information on all aspects of child development and parenting.

Moreover, Max New York Life aims to capitalize by providing the right kind of content to parents via the following digital tools – Facebook – www.facebook.com/igeniusprogramme ; Blog – www.igeniusblog.org ; Youtube channel – www.youtube.com/igeniusprogramme

However, with a forthcoming Twitter presence, the intention is to create discussions and interaction with parents. Associations with experts in related fields have been planned and their contributories will be shared through video interviews, blog posts and articles, for e.g. – a guest post by Rajan Arora, founder, nurseryadmissions.com (http://igeniusblog.com/2010/02/11/nursery-admissions-2010-2011/).

Moreover, Max New York Life has also partnered with www.indiaparenting.com and www.smsgupshup.com .

On the programme, Anisha Motwani, Chief Marketing Officer (CMO), Max New York Life said, “As part of our 360 degree campaign for igenius Programme, social media provides the kind of creative platform with a long term impact which we need for engaging our target audience. The initiative undertaken by Media2win will help us build brand, buzz and community for our igenius activities.”

Then, commenting on the social media initiative, Namrata Balwani, COO, Media2win said, “This is an exciting initiative for generating content relevant to the entire community of Indian parents with their young children. Social Media is the key to building a strong connect with our potential audience & we aim to provide interesting information & encourage discussions. With the growth of Social Media channels in India, there is an ideal platform to share & engage continuously – content is the key here and we have a well formulated content plan for the year.”